Borovets was developed into a modern ski resort of high class with luxury hotels, restaurants, discos, shops and a good choice of pistes and lifts. Borovets is a resort of Alpine type and provides very good conditions for snow sports during the winter: skiing, night- skiing, snowboarding, cross-country skiing, ski jumps and biathlon, ski-doo, in the resort, etc.

There are available ski runs for beginners, intermediates and advanced skiers, designed with international markings and multilingual signs. Pistes are bashed and maintained to the high standard. The resort is a regular host of various winter sports competitions. It has twice hosted World Cup competitions in Alpine skiing. Its biathlon track is one of the best in Europe.